Financial Management: Volume/Price/Mix

Post 2 in the series on management.

Now on Substack.

Decomposing Revenue Change

Regardless of whether you are a retailer or an FMCG manufacturer, an airline or a hotel owner, an ad agency CEO or a news publisher, a lawyer or a doctor, if you want your company to make more revenue next year than you made this year, you can do one of two things (or, ideally, both): sell more goods (or services), or make more money per good you sell than you did this year.